The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.
The controversial advertisement was aired on Turner Broadcasting’s Boomerang channel plus the Cartoon system, sparking outrage as the broadcast code strictly prohibits the marketing of gambling ‘in or adjacent to programs commissioned for, principally directed at, or more likely to appeal particularly to audiences below the age of 18 years,’ therefore heads had been positively tumbling when the broadcast clearly broke these rules.
The station could have maybe been forgiven for their ‘serious breach’ for the rules had the ad aired just once, but the advertising was broadcast nine times on a Saturday morning back in May of the year, that will be primetime viewing for young ones kick-starting their weekend with some cartoon antics.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and it has explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But exactly what’s worse is the fact that Coral advertisement actually involved one of kid’s most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This just provided more ammunition to those who claim that gambling promotion Continue reading “British Cartoon Network Mistakenly Airs Bookmaker Ad”